‘To create one-of-a-kind, high quality garments with eco-friendly fabrics and processes, for women who are seeking unique statement pieces, as timeless additions to their wardrobe.’
Founded in 2007 by Kim Bailey on the Gold Coast, QLD, as a lifestyle label, ‘east of grey’ aims to create garments which display an individual style so as to appeal to niche markets globally.
The east of grey ‘ORIGINAL’ collections consist of handmade garments, from design to production. Every step of the design process is developed and carried out by Kim in her studio on the Gold Coast. Each piece is lovingly handmade, right down to the original pattern and shape of the garment. Kim prides herself on high quality pattern making to ensure a well-fitted garment is produced each and every time, designing with body types in mind rather than seasonal trends. Due to the exclusivity of the fabrics used, each piece is one-of-a-kind or part of a small supply range ensuring individualised garments for every person. Inspiration is drawn from all aspects of life and focuses on ethical practices to ensure quality and an innovative, yet simple garment.
Each range features unusual trims, vintage buttons, bright clashing colours & fabrics – high quality and timeless style are always at the heart of each design. Every garment has a personality and designer Kim Bailey is often at the mercy of the fabric – it’s personality instructs what is to be done with it, not the other way around.
The east of grey ‘CIRCA’ collection utilises pre-loved garments which are then altered by Kim to match trends for the specific seasons. By utilising pre-loved garments, Kim aims to give these garments a longer life to then reduce the impact of fast fashion pieces ending up in landfill. A favourite from the ‘CIRCA’ collections are the altered denim pieces…think cute denim twinsets and cut-off shorts perfect for Summer festivities.
The east of grey ‘HOME’ collection encapsulates your comfort zone. From cushions to rugs, each piece is designed and handmade to create a comfort like no other, a space to relax and be your own wonderful self with no boundaries or regulations. Eco-friendly practices are at the heart of the ‘HOME’ collection and Kim utilises vintage fabrics, pre-loved items and eco-friendly aspects to ensure your purchases support positive initiatives for the environment.
Kim is so passionate about the fashion industry and it’s effects on society and the environment she has developed sewing workshops to encourage individuals to live a slower-paced, more handmade existence. Skilling people to lower their purchases from mass market fashion labels and return to a life of exploration and experimentation with hobbies to create handmade goods. “Making your own clothing and things for your home creates a pulse, a heart, a different language than pieces purchased in department or chain stores. Each time you look at your handmade goodies, they tell a story, an individual rendition of that time sitting at the sewing machine, trawling the latest ‘Peppermint’, ‘Frankie’ or ‘Vogue’ magazine for inspiration, deciding what button will give it the finishing touch. It is a different story each time, with every piece, which cannot be repeated, only changed.” Kim hopes the sewing classes will empower people and change their purchasing habits to lower the fashion industry’s effects on society and the environment.
Going against the grain, ‘east of grey’ is blazing it’s own trail in style.