MISSION STATEMENT:
‘To create one-of-a-kind, high quality pieces using eco-friendly fabrics and processes, for people who are seeking unique pieces, as timeless additions to their wardrobe.’
ABOUT:
east of grey is where handmade meets sustainability, where quality fabrics find purpose, and where clothing is more than just something you wear—it’s something you connect with. By transforming textiles into beautifully sewn, one-of-a-kind garments—I can move to close the loop on fashion waste and redefine fashion as wearable art.
Everything at east of grey is made by hand, by me, Kim, in my Gold Coast studio. I design, draft, cut, and sew every garment from start to finish, ensuring that no two pieces are ever exactly the same. I work with unusual, high-quality fabrics, many of which are unused vintage or deadstock — materials that would otherwise go to waste but instead become one-of-a-kind garments with a fresh, contemporary feel.
east of grey designs are for the bold and creative; people who love standing out, clashing colours, and unexpected details. They’re for the slow fashion lovers, those who believe in quality over quantity and investing in pieces that last. They’re for the free spirits, anyone who wants their wardrobe to be as unique as they are.
Every east of grey design is built around personality and intuition. I don’t force fabrics into trends—I let the fabric tell me what it wants to become. That’s why my collections feature a mix of vintage trims, repurposed buttons, and statement colour combinations—because fashion should be fun, expressive, and sustainable.
My love for handmade, slow living, and sustainability goes beyond fashion. That’s why I also design a range of homewares, from cushions to rugs, all created with the same eco-conscious approach as my clothing. Each piece is designed to bring warmth, comfort, and individuality into your home—because your space should feel as unique as your wardrobe.
I use vintage fabrics, deadstock materials, and eco textiles, ensuring that every item supports a more sustainable way of living.
At east of grey, I’m not just making clothing—I’m creating a movement. “Fashion should be personal, not mass-produced”. A movement that says sustainability isn’t a trend, it’s a responsibility. A movement that shows the best pieces are the ones with stories woven into them.
I’m going against the grain, blazing my own trail in the industry and I hope you will join me in the search for meaning in the things we buy, wear and make. Let’s celebrate fashion that’s thoughtful, expressive, and built to last.
Kim.
